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How to Get More Views on Instagram

Published 3 months ago by

5 min read

Getting consistent views on Instagram can feel challenging, but it’s not impossible. Getting noticed can be tough in a crowded space. But don’t worry—there are proven strategies you can implement right away that will help your content get the visibility it deserves.

In this guide, we’ll break down the most effective ways to increase your Instagram views, all while keeping things simple, actionable, and easy to understand. Let’s get into it!

1. Optimize for Instagram’s Algorithm

Utilize Keywords and Hashtags

Instagram’s algorithm is built around relevance. It wants to show people content they care about, and one of the best ways to make sure your posts get seen is by using keywords and hashtags effectively.

Incorporate keywords into your captions, bio, and alt text to make your content more discoverable. Hashtags are also critical because they help connect your post with users interested in specific topics. However, don’t just use the most popular hashtags—find a balance between broad and niche-specific tags.

💡 Instead of using only broad tags like #Travel, include more niche-specific ones like #BudgetTravelTips to reach a more engaged audience.

When you’re creating Reels, using trending audio is one of the simplest ways to get your content in front of more people. Instagram often promotes Reels that use popular songs or sounds, so take advantage of this.

A study by Social Media Examiner shows that Reels with trending sounds receive significantly higher engagement, and Instagram uses this engagement as a ranking signal to show Reels to a wider audience.

💡 How to find trending audio: Look for the upward arrow next to audio clips while scrolling through Reels, or check accounts like @creators for regular updates on trends.

💡 Bonus: Pair trending audio with original content where you talk directly to the camera. This personal touch can create a deeper connection with your audience.

2. Create Engaging, Consistent Content

Consistency in Posting

If there’s one thing Instagram’s algorithm loves, it’s consistency. Posting regularly at the right times keeps your audience engaged and signals to Instagram that you’re an active, relevant account.

But how often should you post? There’s no one-size-fits-all answer, but generally speaking, consistency is more important than frequency. Whether it’s three times a week or once a day, find a schedule that works for you and stick with it.

💡 Use Instagram Insights to determine when your audience is most active and schedule your posts for those times.

Focus on High-Quality Visuals

Instagram is a highly visual platform, and the quality of your images or videos can make or break your engagement. Blurry or poorly edited content won’t attract attention—in fact, it can push viewers away. This is where tools like Krumzi can make a difference. Even if you don’t have design or editing skills, Krumzi allows you to create high-resolution visuals for your Instagram posts with ease.

💡 Always aim for high-resolution images and make use of Instagram’s editing tools to enhance your visuals. Whether it’s a well-edited photo or a short video, quality matters.

💡 Tip: Stick to a cohesive visual style that reflects your brand’s personality, making your posts recognizable and memorable.

3. Experiment with Different Content Formats

Use Reels and Stories

Reels and Stories are two of the most powerful tools for boosting your views. Reels have a greater chance of showing up on the Explore page, and Stories keep your followers engaged day-to-day.

💡 Use Reels for engaging, snackable content and Stories for more personal, behind-the-scenes moments. Reposting your top-performing feed posts in Stories is a great way to increase their visibility.

According to a Hootsuite study, the Reels algorithm prioritizes content from accounts users don’t follow, so regularly posting high-quality Reels can expand your reach beyond your followers. Engaging Reels with high watch times have a better chance of ranking higher.

Carousel posts—those posts where you can swipe through multiple images or videos—are another excellent way to increase engagement. These posts allow you to tell a more detailed story, showcase step-by-step tutorials, or display before-and-after transformations.

💡 Create posts that encourage users to swipe through, like tutorials or breakdowns of complex topics.

4. Engagement is Crucial

Respond to Comments and DMs

One of the easiest ways to increase your Instagram views is by actively engaging with your audience. Respond to comments and DMs quickly to create conversations and build a loyal following. Instagram sees these interactions as a sign that your content is valuable, which can boost your visibility.

💡 Don’t just focus on your own posts—engage with content in your niche by leaving thoughtful comments. This can help you get noticed by new users.

Host Giveaways and Contests

Hosting a giveaway or contest is an excellent way to drive engagement and increase your views. To enter, ask users to follow your account, like the post, tag friends, or share your content. This will help spread your posts to a broader audience.

💡 Choose a prize that resonates with your target audience to maximize participation.

5. Utilize UGC

User-generated content (UGC) is a fantastic way to build trust and reach more people. When followers share their content featuring your product or brand, it expands your reach without you having to create additional posts.

💡 Create a branded hashtag and encourage your followers to use it. Re-share the best posts on your feed or in your Stories to show appreciation.

6. Craft Captivating Captions

Use Hooks and CTAs

Your caption is an essential part of your post. A great caption can grab attention, spark conversation, and drive engagement. Start with a hook that pulls your readers in, and follow it with a strong call-to-action (CTA) like asking them to comment or tag a friend.

  • Example: "What’s your favorite travel destination? Tell us in the comments below!"

Experiment with Caption Length

Some posts do well with short, snappy captions, while others need more context. Longer captions can provide a richer narrative and improve discoverability when users search for specific topics.

  • Tip: Experiment with both short and long captions to see which resonates most with your audience.

7. Explore Instagram’s Features

Interactive Stickers in Stories

Instagram Stories come with a variety of interactive stickers like polls, quizzes, and question boxes, which are perfect for engaging your audience. Not only do these features encourage people to interact with your content, but they also make your Stories more engaging and dynamic.

💡 Use the “Add Yours” sticker to start a viral chain by encouraging users to create content on a specific theme.

The link feature in Instagram Stories allows users to direct their followers to external content, whether it’s a product page, blog post, or signup form. This can significantly boost website traffic or promote a specific campaign directly from Instagram. For businesses or influencers with over 10,000 followers, adding a link is a simple yet effective way to drive engagement beyond Instagram.

  • Tip: Add a compelling call-to-action (CTA) like “Swipe up for more details” or “Check out the link for the full story.” This encourages users to interact with the story and take action, which increases the engagement rate of your post.

💡 If you’re under 10,000 followers, consider using the “link in bio” strategy and use Instagram Stories to remind followers to click through for more information.

Instagram Shopping Tags

For e-commerce businesses, Instagram Shopping Tags are a game-changer. By tagging products directly in your posts or Stories, users can view the product name, price, and details with a single tap, making it easier for them to make a purchase without leaving the app. Shopping tags increase the chances of direct engagement and conversion.

  • How to Use: Tag products in your regular feed posts and Stories to make your account more interactive. Each product tag provides users with a seamless path from discovery to purchase.

💡 Pro Tip: Pair shopping tags with influencer collaborations to boost product visibility and reach new audiences who are more likely to engage with your products.

Final Thoughts

Growing your Instagram views takes time, consistency, and a clear strategy. By optimizing for Instagram’s algorithm, creating high-quality and consistent posts, and actively engaging with your audience, you’ll start to see real results. Don’t be afraid to experiment with different formats and tools—Instagram is constantly evolving, and so should your strategy.

Using a tool like Krumzi to create polished, engaging visuals can save you time and ensure your content stands out without needing advanced design skills. Try these strategies and watch your Instagram views grow!